Corporate strategy


Our corporate strategy centres on creating more happiness, delivering more experience and enabling more opportunities for our people, our customers and our stakeholders, every day.

Our core business is running pubs, brewing, selling and delivering beer; something we’ve done for over 180 years. Whilst our business has changed and grown in that time, it is still focused on delivering robust and sustainable long-term returns from offering our customers a great experience.

How will we do this?

Our core purpose is focused on building relationships and bringing people together, creating happy, memorable and meaningful experiences.

Ultimately, there are two key objectives to our strategy...

  • Operating high quality pubs and lodges offering great places to drink, eat and stay
  • Operating a ‘best in class’ beer business with a wide range of premium and local brands and great service

These objectives highlight the areas we intend to focus on both now and in the future to make our business a success and to meet our employee, customer, investor and stakeholder needs. If you’re hungry for more, you can find more in our latest annual report which you’ll find here.

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